Your employees are the “internal brand”. These people are the catalyst that can make the brand come alive for your customers. Unfortunately, the "internal brand" is hard to understand. Read about "Internal Branding" and how it works!

If you are a content manager, your main duty is to control the quality and smoothness of your team’s performance. Here are some great insights on things you should know about writing for social media!

Today is your last chance to sign up for the 31-Day Publicity Challenge. Pretend you're at camp, only you're not making potholders, you're making news.