How to Get Them Eating Out of Your Hand

Growing a service-based business is harder today than it…
March 29, 2018/by Dana Dobson

PR, Not Marketing, Is Best for Entrepreneurs


A couple of people have made concerning remarks to…
March 23, 2018/by Dana Dobson

Why Imperfect Actions Make the Best Stories

Harry S. Truman said that, "imperfect action is better than perfect…
March 15, 2018/by Dana Dobson

My TEDx Talk Transcription

Delusional Self Promotion: The Bridge from Ego to Empathy
January 21, 2018/by Dana Dobson

From My Heart in 2017

Anyone who knows me is aware of the specific and numerous challenges…
December 31, 2017/by Dana Dobson

Research: Ready to See Daylight?

Have you ever been shocked to realize that something you once…
October 19, 2017/by Dana Dobson

Is Your Content Cringe Worthy?

In this new digital age, where content is king, it is now more…
October 12, 2017/by Dana Dobson

The Court of Public Opinion

What if you woke up one morning to find out you had enemies,…
March 1, 2017/by Dana Dobson

Wondering which influencers are a good fit for your business? Fiind out how to get started with influencer marketing campaigns.

By the end of 2018, 2.5-billion people are expected to have at least one social account. But how do you monetize such a significant number and make sure you target the right market? Read about the impact of artificial intelligence.

Proactively contacting prospects and customers can create a positive customer experience, provide marketing benefits like brand awareness, and even save servicing costs. Here are five ways to proactively engage prospects and customers on social media!