Basically, you’ll have me in your back pocket for 12 weeks.
The only thing I won’t do for you is send your press releases and pitches to journalists. Why? Because I want to empower you, so a PR agency is a nice-to-have rather than an essential part of your business.
You’ll have your own database of contacts (the editorial contacts I give you are yours to keep) and the know-how to pitch a story to a journalist. So, if your budget gets tight, you won’t be reliant on having a PR agency to get media coverage.
I also want you to build real relationships with the media. The most important thing I’ve learned in 30 years as a PR pro and writer, journalists don’t like dealing with PR agencies. No one will ever know love your business like you do, so it’s YOU they want to hear from.
I’ll keep in regular touch with you via phone and email. You’ll also get three extra consulting sessions, so if you decide you want to go it alone after our time together, you’ll have a strategy in place.