Public Relations

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Public Relations

Public relations is the most effective tool for generating awareness (or “buzz”), building brand, educating your audience, changing behaviors and managing your reputation. Most importantly, it grows your business.

PR requires a special expertise, years of experience, insightful strategic thinking, careful planning, constant research, creativity, tenacity and exemplary writing skills. The team of seasoned professionals at Dana Dobson Public Relations provides all of these things. We get our kicks from making a positive difference for you.

Have a look around our site to see what services are the best fit for you.

Coaching

Consulting one-on-one with founder and principal Dana Dobson, you’ll develop insight of what makes you and your business newsworthy and how to work with the media effectively.

Book Publicity

For a self-published author to succeed, good publicity is essential.

Our publicity services for self-published authors is simple and effective, giving you the basic tools you need to promote your book while using our expert writing and media relations skills to get your publicity efforts off to a great start.

Specifically, we will:

  • Create a compelling press kit that television and radio producers, journalists, print and online magazine and newspaper editors and bloggers can reference for background material, reviews, story ideas, interview topics and by-lined articles. Press kit materials include a press release, author bio, segment ideas/interview topics and a Q&A.
  • Distribute the press release and press kit to our extensive database of pertinent media outlets, and manage requests for additional information, interviews, appearances, blogs and bylined articles.
  • Conduct outreach via e-mail to book review sites and blogs with offers of guest posts, interviews and giveaways.

Product Launches

The successful launch of a new product or service is one of the most popular reasons for hiring public relations professionals of our caliber and experience.

New products or services are usually newsworthy enough to capture the media’s attention, but there is a great deal of competition vying for their time. We know how to cut through the clutter.

At Dana Dobson Public Relations and Copywriting, we leave no stone unturned for launch campaigns. We find multiple stories in every product announcement. First is the product itself. Does it solve a problem? What makes it unique? Why is your solution the best?

Also newsworthy is the brand or company story. We work to find the “story behind the story”— Who are the people who brought the idea to life? What was the thinking behind the breakthrough?

Advance planning is essential to any successful product launch. Please contact us as soon as your product plans take shape if you’d like to discuss product launch PR strategy or develop plans for a powerful PR campaign.

Reputation Management

In a sense, one of the definitions of good public relations is “managing reputations”. Your business reputation is your most prized asset, and strategic management of one’s online reputation is just an outgrowth of traditional reputation management.

We live in a complex communications environment. The news cycle moves quickly and there are thousands of online channels to consider. A company’s digital footprint is a key part of its overall perception. Because of the lightening speed of the Internet and the public’s need for sensation, you could go to bed a golden child and wake up a scoundrel.

You will be talked about in the digital world, regardless of whether you participate in those channels. Our approach to reputation management is very PR and media-centric. We strive to protect your corporate reputation by achieving positive visibility gained through earned media coverage; relationships with opinion leaders; or endorsements by subject-matter experts.

We combine classic PR tactics with content marketing, social media savvy, and customer education initiatives to create a comprehensive campaign to preempt or correct negative coverage, and promote corporate leadership and values. We have also helped scores of clients manage and overcome reputation threats due to customer complaints, negative reviews, bad press, or inaccurate reporting about their products or services.

To find more information about our variety of services, just contact us.

Media Relations

Media relations is the component of public relations that builds relationships with journalists, editors, producers and other members of the media who are interested in telling or sharing your story. Publicity is the attention you receive as a result.

Today’s media is starved for content. Our approach is to act on your behalf to deliver professional, well-crafted story ideas and content that the media, and your target publics, crave.

Using our considerable public relations skills and contacts, we build brand and buzz via traditional and Internet channels. In today’s media world, your own website is a media outlet. Use it wisely!

With good publicity, you earn credibility and implied third party endorsement. It’s well-known that people believe what they read, see or hear. We work with our clients to formulate strategies and identify opportunities, coordinate interviews, and pitch stories to pertinent media outlets.

Visual Identity & Collateral Development

For a self-published author to succeed, good publicity is essential.

Our publicity services for self-published authors is simple and effective, giving you the basic tools you need to promote your book while using our expert writing and media relations skills to get your publicity efforts off to a great start.

Specifically, we will:

  • Create a compelling press kit that television and radio producers, journalists, print and online magazine and newspaper editors and bloggers can reference for background material, reviews, story ideas, interview topics and by-lined articles. Press kit materials include a press release, author bio, segment ideas/interview topics and a Q&A.
  • Distribute the press release and press kit to our extensive database of pertinent media outlets, and manage requests for additional information, interviews, appearances, blogs and bylined articles.
  • Conduct outreach via e-mail to book review sites and blogs with offers of guest posts, interviews and giveaways.

Want Something More Personalized?

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Your personal brand, as a leader, conveys authenticity and earns trust from key stakeholders. https://t.co/TufbuoiFpz

Personal vs. professional brand. Is there a difference? https://t.co/9ss4AFug66

Financial marketers can use content in innumerable ways to encourage switching, loyalty and reputation. https://t.co/OKCcH6VVr2