I consult one-on-one with marketers, small businesses, entrepreneurs and experts. If you have questions about public relations strategy, working with the media, building your platform, creating a popular brand and generating awareness, I can cut through the confusion, help you make plans, provide concrete next steps and connect you with valuable resources.
My consulting services are designed to help you optimize your marketing efforts with earned media strategies — publicity, irresistible content, and public speaking. We start at the core — your brand — and work our way outwards to your online platforms and public awareness.
My one-off consulting fee is one hour for $350. Included are:
- A 60-minute Zoom (online) session, of which you get the recording
- Advance review of marketing materials, press releases, websites, social media sites, blogs, videos and any other information that will help to bring me up to speed on your situation
- A PDF version of my book, “How to Reach Millions with Artful PR,” if you don’t already have it
- Email follow-up for 30 days following our session
During our discussion, I will reveal opportunities I spotted for you during the preliminary research stage. After getting clear on your goals, I’ll suggest strategies for how you can get to the next level and solutions to any current challenges you’re facing.
We’ll discuss “earned media” and why it’s how marketers are leaning most heavily on value-based communication and media outreach (rather than paid advertising) in the 21st century to get the word out and bring the leads in. I’ll demystify the media relations process and show you how to get the media coverage you deserve.
By the end of our session, you’ll have at least three actionable strategies you can implement immediately to grow your business, plus a list of additional ideas to consider.
If you need more than an hour of consulting time, I suggest you start with the one-hour session to get you off and running. If you book additional sessions, I will discount my hourly rate.
I honor and respect the investment you’re making when you book a consultation with me. Some of what you’re paying for is my depth of experience, my in-depth expertise in the marketing communications industry, and my ability to cut through the noise and help you make the right decision for your business. I have formed lifelong relationships with many of my clients who trust my guidance. I view our first encounter as the beginning of a powerful collaboration. I want to help.
Following are two options for single-session coaching and consulting. Additionally, I am able to design and deliver something more tailored for you or your team, e.g. content marketing strategy, radio & TV training, a writing masterclass, PR training, drop me a line at email@example.com