Coaching and Consulting

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One-on-One Consulting

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I consult one-on-one with marketers, small businesses, entrepreneurs and experts. If you have questions about public relations strategy, working with the media, building your platform, creating a popular brand and generating awareness, I can cut through the confusion, help you make plans, provide concrete next steps and connect you with valuable resources.

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My consulting services are designed to help you optimize your marketing efforts with earned media strategies — publicity, irresistible content, and public speaking. We start at the core — your brand — and work our way outwards to your online platforms and public awareness.
My one-off consulting fee is one hour for $350. Included are:
  • A 60-minute Zoom (online) session, of which you get the recording
  • Advance review of marketing materials, press releases, websites, social media sites, blogs, videos and any other information that will help to bring me up to speed on your situation
  • A PDF version of my book, “How to Reach Millions with Artful PR,” if you don’t already have it
  • Email follow-up for 30 days following our session

During our discussion, I will reveal opportunities I spotted for you during the preliminary research stage. After getting clear on your goals, I’ll suggest strategies for how you can get to the next level and solutions to any current challenges you’re facing.

We’ll discuss “earned media” and why it’s how marketers are leaning most heavily on value-based communication and media outreach (rather than paid advertising) in the 21st century to get the word out and bring the leads in. I’ll demystify the media relations process and show you how to get the media coverage you deserve.

By the end of our session, you’ll have at least three actionable strategies you can implement immediately to grow your business, plus a list of additional ideas to consider.

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If you need more than an hour of consulting time, I suggest you start with the one-hour session to get you off and running. If you book additional sessions, I will discount my hourly rate.

I honor and respect the investment you’re making when you book a consultation with me. Some of what you’re paying for is my depth of experience, my in-depth expertise in the marketing communications industry, and my ability to cut through the noise and help you make the right decision for your business. I have formed lifelong relationships with many of my clients who trust my guidance. I view our first encounter as the beginning of a powerful collaboration. I want to help.

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Following are two options for single-session coaching and consulting.  Additionally, I am able  to design and deliver something more tailored for you or your team, e.g. content marketing strategy, radio & TV training, a writing masterclass, PR training, drop me a line at dana@danadobson.com

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Artful PR Strategy Session (one hour) — $375

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Artful PR Half-Day / $1,500

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Bring together your marketing team and product managers for a half-day session to learn how to more effectively integrate publicity and content strategies into your marketing mix. This session will eliminate silos, increase multi-department collaboration and uncover several ways to hone and leverage your influence to create a more profitable presence.

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[av_testimonial_single src=” name=’Debra Redmon’ subtitle=” link=’http://’ linktext=”]
Within the first two hours I spent with Dana, I had taken several pages of notes outlining all of the ideas she helped me generate about all the different avenues I could pursue to get my name out there. Some ideas were immediately implementable, some were the kind that would need some short-range planning, and some were the kinds that were long-term goals. Within the first hour she expanded my small vision of just doing local media stuff to increase my business to being a new type of national celebrity. All of the ideas she has given me completely support that vision. Now, as I do things to increase my business, I am always looking for ways to meet the short-term and long-term goals so that I can fulfill the vision she gave me. I’m increasing my business and I’ve only just started!
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[av_testimonial_single src=” name=’Christine Woods, Vice President, Public Relations & Government Affairs TruMark Financial Credit Union’ subtitle=’Vice President, Public Relations & Government Affairs’ link=” linktext=”]
Dana recently facilitated a Public Relations half-day strategic planning session for our credit union. She was
well-equipped with the perfect amount of professionally-prepared material in her handouts – just
enough to pique everyone’s interest without overwhelming any of the participants.
Dana’s real talent lies in her ability to engage a diverse group in conversation, encouraging participation
from all and diffusing situations when the care and feeding of sacred cows is discussed.
Dana is a true professional who cares about the outcome of her work. I highly recommend her!
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