Welcome to Episode #29 of the Media Pro Spotlight podcast. Today’s guest is Amberly Dressler, managing editor of Website Magazine, a print and digital publication catering to Web professionals, covering everything from search engine optimization and social media to website design and development. Amberly has been with Website Magazine’s media group for six years and is responsible for managing editorial content, contributor relations and her company’s social media efforts. Prior to Website Magazine, she worked as a sports reporter at both the national and local level, covering high school sports as well as the NFL. Amberly has also held editor roles at a variety of magazines and several freelance copywriting positions over the years. She lives in Southern California with her husband and two young children.
Listen to the Audio
Some of the key takeaways from Amberly are:
- Why she depends on trusted sources to provide expertise and industry insights
- What a managing editor does and how she organizes her day
- Advice for gaining the trust of your media contacts
- How she uses social media and H.A.R.O.
- A trick for getting more download clicks on your lead magnets
Read the Transcript
You can download a complete, word-for-word transcript of this episode here:
Links & Resources
About Dana Dobson
Dana Dobson, CEO of Dana Dobson Public Relations, works with leaders and brands who want to do a better job of telling their stories to the media. A PR consultant, author, workshop leader and speaker, Dana has guided hundreds of clients to create influential market presence through publicity, compelling content strategy, public speaking, podcasts and more. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches participants how to work with the media, build brand and launch successful publicity campaigns, and she hosts the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively. Contact her at 302-456-1200 or email@example.com.
Learn more about her new book, “How to Reach Millions with Artful PR,” here.
Who Would You Like Us to Interview?
Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.
Subscribe to the Podcast
If you have enjoyed this podcast, please subscribe!
Be a Sponsor
As a sponsor of the Media Pro Spotlight podcast, you’ll receive:
- A :30 live-read spot during the podcast
- A special mention in the show notes with link
- A unique URL to your message
For additional information, contact me at (302) 456-1200 or firstname.lastname@example.org
Spread the Word
If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.
Leave a brief review,write to me at email@example.com to let me know, and I’ll send you a FREE download of my new book, “How to Reach Millions With Artful PR: What They Don’t Teach You in Marketing School.”
See you next time!