Welcome to Episode #27 of the Media Pro Spotlight podcast. Today’s guest is Roberto Torres, lead reporter at Technical.ly Philly, a tech news publication with additional presence in Baltimore, Brooklyn, D.C. and the entire state of Delaware. Rob describes his role as lead reporter in detail, recounts some memorable events he’s covered, and gives some great advice on how to establish good relationships with journalists.

Listen to the Audio

Some of the key takeaways from Rob are:

  • His approach for selecting which stories to cover
  • Why every company should have an online press kit
  • How he develops relationships and with people who become trusted resources
  • A description of his daily routine and which times of day he’s most receptive to story ideas
  • A few dos and don’ts for your story pitches

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 27 Episode Transcript: Roberto Torres

Links & Resources

Email: roberto@technical.ly

Twitter: @torresluzardo

Technical.ly Philly

Philly Tech Week 2017

About Dana Dobson

Dana Dobson, CEO of Dana Dobson Public Relations, works with leaders and brands who want to do a better job of telling their stories to the media. A PR consultant, author, workshop leader and speaker, Dana has guided hundreds of clients to create influential market presence through publicity, compelling content strategy, public speaking, podcasts and more. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches participants how to work with the media, build brand and launch successful publicity campaigns, and she hosts the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively. Contact her at 302-456-1200 or dana@danadobson.com.

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See you next time!