Don’t Drink the Kool-Aid

The phrase, “Drinking the Kool-Aid” is often used when a company is so attached to its own products and services that if fails to consider the needs of its customers or the media. I have worked with companies whose belief in their own offerings and philosophies made them blind to the real world, and worse […]

Be Helpful to Reporters

The public relations or corporate communications department is usually the first line of contact for media outlets looking to research their stories. I have been on both sides of the fence, as a reporter on deadline, and as the PR director taking the call, wanting to be the reporter’s hero. Here’s what usually happens to the […]

PR Drives Revenue

Public relations is one of the most powerful weapons in the brand building arsenal. A smart PR strategy is best for generating word of mouth and driving positive outcomes. Many businesses believe that advertising is the most effective way to drive revenue, but that era is long gone. In their book, provocatively entitled, “The Fall of Advertising […]

8 Reasons to Blog

According to a 2011 survey by HubSpot.com, a marketing software company, businesses are now in the minority if they don’t blog. Companies that blog receive 55 percent more web traffic and 70 percent more leads than those who don’t. Blogging is an excellent way to generate traffic. Your informative, useful articles will be passed around […]

How PR Increases Company Value

How skillfully companies manage key non-financial areas of performance and then communicate related successes to outside constituencies—shareholders, investors—will have a powerful effect on how they are valued. In fact, the more analysts use non-financial measures, the more accurate their earnings forecasts become. –Ernst & Young, “Measures that Matter” A well-executed PR program is very effective for meeting […]

Is Fear a Good Sales Tactic?

I’ve been marketing and writing for financial services professionals for many years, notably those in the insurance, accounting, wealth management and investment advisory professions. The acquisition of new clients is always a major objective. Another objective is to sell more stuff to existing clients. These are wildly competitive fields, especially for the independent practitioners. They […]

Publicity vs. Public Relations: Are They the Same Thing?

I majored in journalism, with a public relations emphasis, at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. This was before e-mail. I was taught by some of the best in the industry how to spot, and write, a good story. We wrote straight news, contrast and staccato leads of […]

How to Succeed as a Corporate PR Director

Practicing public relations in the corporate setting has many challenges, one of which proving your impact on the bottom line. Here are a few ways to demonstrate your value to management: Plan well. Less is more. You don’t need a 250-page PR plan. Try an eight page PR plan, with the thinking you’ll do three or four things […]

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