It’s Good to be a Know-It-AllDana Dobson
The holy grail for any public relations practitioner (like moi)  is having know-it-alls as clients. Why? Because one of the many things PR
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Avoid These Writing MistakesDana Dobson
“How could we have learned a better way of doing things, if we had never made mistakes?”  ― Lailah Gifty Akita
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How to Create an Online Press KitDana Dobson
You need an online press kit. You really, really do. Let’s say I’m a reporter with a big story assignment
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White Papers Generate LeadsDana Dobson
“As a marketing tool, these (white) papers use selected facts and logical arguments to build a case favorable to the
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Is Your Story Newsworthy?Dana Dobson
In the movie, “Arthur,” about a drunken but lovable arrested adolescent who happens to be a billionaire trust fund baby,
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Don’t Drink the Kool-AidDana Dobson
The phrase, “Drinking the Kool-Aid” is often used when a company is so attached to its own products and services
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Publicity vs. Public Relations: Are They the Same Thing?Dana Dobson
I majored in journalism, with a public relations emphasis, at the Walter Cronkite School of Journalism and Mass Communication at
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