Want to be a Star?Dana Dobson
After years of speaking with people who ought to be famous but aren’t, or at least, who have the potential
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Newsjack for Media SuccessDana Dobson
“Newsjacking” is a relatively new term coined by marketing expert David Meerman Scott, meaning, “…the process by which you inject
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5 Big PR MistakesDana Dobson
You know how it is when you want something, and suddenly it’s everywhere? Like, you decide it would be awesome
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Is Your PR Working?Dana Dobson
You’re at a cocktail party or networking event and find yourself standing beside a complete stranger. The stranger looks at
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Ghostwriting RealitiesDana Dobson
A ghostwriter is a person who writes things that are officially credited to a client, such as books, speeches, articles,
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What Makes You Different? Really, Truly Different?Dana Dobson
What has been will be again, what has been done will be done again; there is nothing new under the
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9 Ways to Powerful PRDana Dobson
If you haven’t been using public relations as a part of your overall communications and marketing mix, you’re in for
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It’s Good to be a Know-It-AllDana Dobson
The holy grail for any public relations practitioner (like moi)  is having know-it-alls as clients. Why? Because one of the many things PR
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Avoid These Writing MistakesDana Dobson
“How could we have learned a better way of doing things, if we had never made mistakes?”  ― Lailah Gifty Akita
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How to Create an Online Press KitDana Dobson
You need an online press kit. You really, really do. Let’s say I’m a reporter with a big story assignment
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White Papers Generate LeadsDana Dobson
“As a marketing tool, these (white) papers use selected facts and logical arguments to build a case favorable to the
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