Who Gets All the Attention?Dana Dobson
If you’re in business, you’re always trying to figure out how to get people to pay attention to you. The thing
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Be Unique and Don’t CompareDana Dobson
The phrase, “Keep your spoon in your own bowl” is Appalachian in origin, and it means that one should mind
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Self-Publishing Advice from Lois HoffmanDana Dobson
The great 20th century wit and author, Dorothy Parker, famously said, “I hate to write, but I love having written.” Writing
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The Woman is Wickedly SmartDana Dobson
You may have heard the rumors: I have a huge, serious, professionally motivated, business-like crush on the Wicked Witch of the West. I
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Want to be a Star?Dana Dobson
After years of speaking with people who ought to be famous but aren’t, or at least, who have the potential
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Want to be a Star?Dana Dobson
After years of speaking with people who ought to be famous but aren’t, or at least, who have the potential
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Newsjack for Media SuccessDana Dobson
“Newsjacking” is a relatively new term coined by marketing expert David Meerman Scott, meaning, “…the process by which you inject
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5 Big PR MistakesDana Dobson
You know how it is when you want something, and suddenly it’s everywhere? Like, you decide it would be awesome
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Is Your PR Working?Dana Dobson
You’re at a cocktail party or networking event and find yourself standing beside a complete stranger. The stranger looks at
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