Self-Publishing Advice from Lois HoffmanDana Dobson
The great 20th century wit and author, Dorothy Parker, famously said, “I hate to write, but I love having written.” Writing
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The Woman is Wickedly SmartDana Dobson
You may have heard the rumors: I have a huge, serious, professionally motivated, business-like crush on the Wicked Witch of the West. I
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Want to be a Star?Dana Dobson
After years of speaking with people who ought to be famous but aren’t, or at least, who have the potential
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Want to be a Star?Dana Dobson
After years of speaking with people who ought to be famous but aren’t, or at least, who have the potential
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Newsjack for Media SuccessDana Dobson
“Newsjacking” is a relatively new term coined by marketing expert David Meerman Scott, meaning, “…the process by which you inject
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5 Big PR MistakesDana Dobson
You know how it is when you want something, and suddenly it’s everywhere? Like, you decide it would be awesome
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Is Your PR Working?Dana Dobson
You’re at a cocktail party or networking event and find yourself standing beside a complete stranger. The stranger looks at
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Ghostwriting RealitiesDana Dobson
A ghostwriter is a person who writes things that are officially credited to a client, such as books, speeches, articles,
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What Makes You Different? Really, Truly Different?Dana Dobson
What has been will be again, what has been done will be done again; there is nothing new under the
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9 Ways to Powerful PRDana Dobson
If you haven’t been using public relations as a part of your overall communications and marketing mix, you’re in for
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