PR, Not Marketing, Is Best for Entrepreneurs

  A couple of people have made concerning remarks to me recently that were so uninformed that I want to set the record straight immediately. In fact, these remarks have prodded me to be more aggressive in my mission to convince new business owners that a focus on PR, not marketing, is the correct way to put […]

Why Imperfect Actions Make the Best Stories

Harry S. Truman said that, “imperfect action is better than perfect inaction.” Most likely, he said this because he noticed that most people won’t try to do anything they think they can’t do perfectly on the first try. It’s also called “perfection paralysis.” It happens to writers a lot. It’s the leading cause of writer’s block. […]

3 Ways to Spot an Untrained Speaker

Being able to speak well in public is an acquired skill that takes years, and tons of trial and error, to master. And the quest for mastery never ends. The professionals say they’re always learning and improving, and most claim to have coaches and colleagues to keep them at the top of their game. It’s easy to spot […]

My TEDx Talk Transcription

Delusional Self Promotion: The Bridge from Ego to Empathy If you’re a business communicator in the digital age, you know more than anybody how important it is today to connect with, and deliver real value to, the people who matter to the success of your business.   Unfortunately, this guy didn’t get the memo. You […]

How One Big Thing Changed My Business

I did a little hibernating over the holidays to de-stress and rethink my professional life. After my TEDx talk in November, a tsunami hit me — extreme fatigue, anxiety, self-doubt, and genuine confusion about what I was supposed to do next in my life. Doing a TEDx talk is a tough act to follow. I […]

From My Heart in 2017

Anyone who knows me is aware of the specific and numerous challenges I’ve survived to be where I am today. But really, who hasn’t?  Everyone reading this email has endured challenges, torment, heartbreak and disillusionment. When I was younger, I thought the universe had singled me out for special punishment. It’s a silly and self-centered […]

PR & Communications Trends in 2018

Next year, business communicators are going to work harder than ever to adapt to a radical shift in the consumer mindset, part of which is, “What’s in it for me?” The most crucial objectives are to stay relevant, understand new technologies, and give the market what it wants. But don’t fret – givers get. Accordingly, […]

Rehearse Out Loud

Does this sound familiar? You’ve got a script to memorize. Your method is to do it line by line. When you’ve got the first sentence memorized, you move on to the next and commit it to memory. Then you recite sentences one and two together. When you feel like you know it, you move onto […]

Brag Busting

One of the most important goals of public relations-type communication is to secure “third party credibility.” This is when other people say wonderful things about you rather than your having to do it yourself. When you do it yourself, you’re bragging and it’s tacky (always has been) and people ignore it. When other people talk about your […]

Blog Creation Tip: OPW (Other People’s Words)

This is a quick tip for anyone who doesn’t have a blog because they: a) can’t write b) hate to write c) don’t have time to write d) don’t have anything interesting to write about So here’s a good one — interview people! Have a Q&A session with someone who’s interesting, has particular expertise, owns a popular […]

I just published What Kind of Speaker Are You?

For my ballroom dancing friends, this event on Thursday (Dec. 6) will knock your sparkly shoes off! Tickets still available.


Before you submit your nonfiction manuscript to agents, you must first write a book proposal, which typically includes the following chapters.