Welcome to Episode #9 of the Media Pro Spotlight podcast. In this episode, Amy Bernstein, editor of the prestigious Harvard Business Review, explains the rigorous standards to which contributors are held. She stresses the importance of the editor/author relationship, how subject matter experts must “clear the bars” when submitting material (e.g., the need for data to back up their claims) and what’s coming up in future issues.
Listen to the Audio
Some of the key takeaways from Amy are:
- The magazine’s mission to improve the practice of management in a changing world
- Why she prefers being an editor to being a writer
- What some of her favorite articles have been
- Why pitches are the lifeblood of the magazine
- The importance of a good editor/author relationship
Read the Transcript
You can download a complete, word-for-word transcript of this episode here:
Links & Resources
About Dana Dobson
Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.
Who Would You Like Us to Interview?
Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.
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See you next time!