Welcome to Episode #8 of the Media Pro Spotlight podcast. In this episode, Jason Lee, the producer of PHL17 Morning News (who also fills in as an anchor and reporter), tells us how he goes about putting together a news program that airs Monday through Friday at 5:30 a.m. He’ll explain key TV production terms such as “stacking” and “package” so that you can be a better resource when pitching your stories and events.

Listen to the Audio

Some of the key takeaways from Jason are:

  • The ever increasing need for journalists to be multi-skilled
  • How radio show technology has “evolved” over the last two decades
  • What time he has to get up each morning to produce a 5:30 a.m. show (gasp!)
  • How he puts a show together and from where he gets his content
  • Criteria for knowing when a story is “good”

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 8 Transcript Jason Lee

Links & Resources

PHL17 Morning News

Jason Lee: jasonlee@phl17.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

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See you next time!