Welcome to Episode #7 of the Media Pro Spotlight podcast. In this episode, Mark Nardone, senior editor of Today Media’s Delaware Today and Mainline Today, shares his deep insight into the workings of regional lifestyle magazines, with an exploration of demographics, range of coverage and editorial approach.
Listen to the Audio
Some of the key takeaways from Mark’s presentation are:
- What is a “lifestyle magazine”? Who is the audience?
- How is their content organized?
- Why magazines continue to stay in business
- Why all of their restaurant reviews are positive
- The criteria for being listed in their “Best of” round-up stories
Read the Transcript
You can download a complete, word-for-word transcript of this episode here:
Links & Resources
Mark Nardone: firstname.lastname@example.org
About Dana Dobson
Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.
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See you next time!