Welcome to Episode #6 of the Media Pro Spotlight podcast. In this episode, Mark Eichmann, reporter, producer and co-host of WHYY’s “First,” gives us a glimpse of what it’s like to produce a weekly TV news magazine, what kinds of stories he’s most likely to cover, and some important advice on your role and responsibilities when you pitch a story.

Listen to the Audio

Some of the key takeaways from Mark’s presentation are:

  • Why “story” drives everything
  • Examples of how great stories are put together, with your help in the planning process
  • The secret to great visuals
  • Unprofessional behaviors by story pitchers that are a complete turnoff to producers
  • To B-roll, or not to B-roll

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 6 Transcript Mark Eichmann

Links & Resources

About “First” and WHYY

Mark Eichmann: meichmann@whyy.org

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

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See you next time!