Welcome to Episode #4 of the Media Pro Spotlight podcast. In this episode, Theresa Medoff, associate editor of AAA World Magazine, shares a number of tips she collected from her years of experience, and also her media colleagues and PR practitioners, about professional behavior, pet peeves, and reasons why you’re not getting the media attention you’re hoping for.

Listen to the Audio

Some of the key takeaways from Theresa’s presentation are:

  • Know what you’re talking about before you talk to a media person
  • Reasons for the growing acrimony between journalists and people pitching stories
  • Dos and don’ts about sending attachments
  • What not to say in your subject line
  • Why trying to “con” a journalist is professional suicide

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode #4: Theresa Medoff Transcript

Links & Resources:

A Theresa Byline: http://viewer.zmags.com/publication/64541a22#/64541a22/41

Theresa’s Website: http://www.tmedoff.com/

AAA World Magazine

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent.

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