Welcome to Episode #3 of the Media Pro Spotlight podcast. In this episode, Mike Mika, former executive editor at Today Media’s Delaware Business Times and digital media expert, explains why all of us must think of ourselves as digital publishers, why print is still important, and how to cut through the incredible clutter with your story pitches.

Listen to the Audio

Some of the key takeaways from Mike’s presentation are:

  • Everyone is now a publisher
  • Who, what, when, where, why and how are still important
  • Why you need to have a digital footprint
  • Know your key messages
  • Engage in social media dialogue with your media contacts

Read the Transcript

You can download a complete, word-for-word transcript of this episode here.

Episode #3: Mike Mika Transcript

Links & Resources:

Mike on LinkedIn: https://www.linkedin.com/in/michaeljmika

Mike on Twitter: @MichaelJMika

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent.

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See you next time!