Welcome to Episode #29 of the Media Pro Spotlight podcast. Today’s guest is Amberly Dressler, managing editor of Website Magazine, a print and digital publication catering to Web professionals, covering everything from search engine optimization and social media to website design and development. Amberly has been with Website Magazine’s media group for six years and is responsible for managing editorial content, contributor relations and her company’s social media efforts. Prior to Website Magazine, she worked as a sports reporter at both the national and local level, covering high school sports as well as the NFL. Amberly has also held editor roles at a variety of magazines and several freelance copywriting positions over the years. She lives in Southern California with her husband and two young children.

Listen to the Audio

Some of the key takeaways from Amberly are:

  • Why she depends on trusted sources to provide expertise and industry insights
  • What a managing editor does and how she organizes her day
  • Advice for gaining the trust of your media contacts
  • How she uses social media and H.A.R.O.
  • A trick for getting more download clicks on your lead magnets

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Transcript Episode 29 Amberly Dressler

Links & Resources

Email: adressler@websitemagazine.com

Twitter: @amberlydressler

URL: www.websitemagazine.com

About Dana Dobson

Dana Dobson, CEO of Dana Dobson Public Relations, works with leaders and brands who want to do a better job of telling their stories to the media. A PR consultant, author, workshop leader and speaker, Dana has guided hundreds of clients to create influential market presence through publicity, compelling content strategy, public speaking, podcasts and more. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches participants how to work with the media, build brand and launch successful publicity campaigns, and she hosts the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively. Contact her at 302-456-1200 or dana@danadobson.com.

Learn more about her new book, “How to Reach Millions with Artful PR,” here.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

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For additional information, contact me at (302) 456-1200 or dana@danadobson.com

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See you next time!