Welcome to Episode #26 of the Media Pro Spotlight podcast. Today’s guest is Kathryn Canavan, a reporter at the Delaware Business Times. During her decades long career, Kathryn has experienced some hair-raising situations. She reported at gunpoint, lived with the Moonies, negotiated with a killer and joined Tug McGraw in the Phillies dugout. Today, she writes business stories, and she’ll share some ideas of what makes a story pitch stand out.
Listen to the Audio
Some of the key takeaways from Kathryn are:
- Being a crime reporter can sometimes pose safety risks. Kathryn survived two gun-related incidents, which she’ll describe
- What it’s like to “get inside” to do a story, as she did when she wrote about the Moonies, a controversial religious group/cult
- What a good story pitch looks like, and how to frame your idea to capture a reporter’s interest
- Keys to understanding a reporter’s or editor’s time constraints and why brevity is the key
- How few people fail to research a publication’s audience before pitching
Read the Transcript
You can download a complete, word-for-word transcript of this episode here:
Links & Resources
Kathy’s email: firstname.lastname@example.org
About Dana Dobson
Dana Dobson, CEO of Dana Dobson Public Relations, works with leaders and brands who want to do a better job of telling their stories to the media. A PR consultant, author, workshop leader and speaker, Dana has guided hundreds of clients to create influential market presence through publicity, compelling content strategy, public speaking, podcasts and more. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches participants how to work with the media, build brand and launch successful publicity campaigns, and she hosts the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively. Contact her at 302-456-1200 or email@example.com.
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