Welcome to Episode #25 of the Media Pro Spotlight podcast. Today’s guest is Elizabeth Goodman Artis, editor-in-chief of SHAPE magazine. She shares some observations on how magazines have changed over the last decade, especially how it pertains to the hiring of freelance writers and how she and her readers collect content. SHAPE is a service-driven, how-to magazine, and so they must be pitched accordingly. She’ll explain all this and more.
Listen to the Audio
Some of the key takeaways from Elizabeth are:
- How she “climbed the masthead” to become the editor-in-chief of one of the most popular diet, fitness and beauty magazines in the country
- How her team assembles the massive amounts of content required to keep the magazine and their online presence robust and informative
- How to reach out to SHAPE to pitch story ideas
- What “service journalism” is and how its different from other types of magazines
Read the Transcript
You can download a complete, word-for-word transcript of this episode here:
Links & Resources
Elizabeth’s Instagram: EGAEditor
About Dana Dobson
Dana Dobson, CEO of Dana Dobson Public Relations, works with leaders and brands who want to do a better job of telling their stories to the media. A PR consultant, author, workshop leader and speaker, Dana has guided hundreds of clients to create influential market presence through publicity, compelling content strategy, public speaking, podcasts and more. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches participants how to work with the media, build brand and launch successful publicity campaigns, and she hosts the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively. Contact her at 302-456-1200 or firstname.lastname@example.org.
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