Welcome to Episode #23 of the Media Pro Spotlight podcast. Today’s guest is Steve Cimino, digital content manager at the American Institute of Arichtects, publisher of the very beautiful Architect magazine. Steve explains the impact digital communications has made on journalism and how it enables content outlets to zero in on the interests of readers.
Listen to the Audio
Some of the key takeaways from Steve are:
- How the digital content space benefits by the ability to collect more insightful readership data
- How to build a content strategy that satisfies the needs of more than 90,000 sophisticated professionals
- How to pitch stories that will appeal to architects and designers
- How to create content that inspires viral sharing within targeted constituencies
Read the Transcript
You can download a complete, word-for-word transcript of this episode here:
Links & Resources
About Dana Dobson
Dana Dobson, CEO of Dana Dobson Public Relations, helps leaders and brands tell their stories to the media. A PR consultant, author, workshop leader and speaker, Dana has guided hundreds of clients to create successful publicity campaigns and business building content strategies. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches participants how to work with the media, create compelling content, and launch successful publicity campaigns, and she hosts the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively. Contact her at 302-456-1200 or firstname.lastname@example.org.
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See you next time!