Welcome to Episode #22 of the Media Pro Spotlight podcast. Today’s guest is Jason Feifer, editor-in-chief of Entrepreneur magazine. Jason gives us a glimpse into his life as a journalist, Entrepreneur’s mission, and how to approach his writing staff with reader-pleasing story pitches.

Listen to the Audio

Dana Dobson        
Episode 22: Jason Feifer          

Some of the key takeaways from Jason are:

  • Understanding who Entrepreneur’s readers are
  • What he’s learned about story pitching during his career in journalism
  • How Entrepreneur strives to inspire entrepreneurs and help them achieve their dream of launching a business
  • Why he thinks it’s important for entrepreneurs to learn how to share their stories with the media

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 22 Jason Feifer transcript

Links & Resources

Twitter: @heyfeifer

Jason’s Work

Article: “What Entrepreneur’s Editor-in-Chief Looks for When Assigning Stories”

Subscribe to Jason’s podcast, “Pessimists Archive”

About Dana Dobson

Dana Dobson, CEO of Dana Dobson Public Relations, helps leaders and brands tell their stories to the media. A PR consultant, author, workshop leader and speaker, Dana has guided hundreds of clients to create successful publicity campaigns and business building content strategies. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches  how to work with the media, create compelling content, and launch successful publicity campaigns, and she hosts the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively. Contact her at 302-456-1200 or dana@danadobson.com.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

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For additional information, contact me at (302) 456-1200 or dana@danadobson.com

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See you next time!