Welcome to Episode #20 of the Media Pro Spotlight podcast. In this episode, Ashleigh Barry, a three-time Emmy award-winning broadcast journalist, describes her work as a general assignment reporter at KTVK/KPHO in Phoenix, Ariz., the stories that earned her the Emmys, and how she recommends we pitch stories  to reporters and the assignment desk.

Listen to the Audio

Some of the key takeaways from Ashleigh are:

  • How she started her career as a producer before stepping in front of the camera as a reporter
  • The difference between the producer and reporter roles
  • How a news story gets put together for television
  • Advice for building relationships with journalists
  • The importance of research prior to pitching stories

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 20 Ashleigh Barry transcript

Links & Resources

Twitter: @ashleigh_news


About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

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Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

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For additional information, contact me at (302) 456-1200 or dana@www.danadobson.com

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See you next time!