Welcome to Episode #2 of the Media Pro Spotlight podcast. In this episode, Doug Rainey, a prominent Delaware editor and journalist, gives us a number of dos and don’ts for sending pitches and press releases to journalists.

Listen to the Audio

Some of the key takeaways from Doug’s presentation are:

  • Why it’s critically important to keep your media list up to date
  • Why you should be careful when sending attachments to your emails
  • Why using “flowery” language is not going to help you
  • The importance of images and photos
  • How to follow up after you’ve sent your pitch or press release

Read the Transcript

You can download a complete, word-for-word transcript of this episode here.

Episode #2: Doug Rainey Transcript

Links Mentioned in This Episode:

Doug’s Publication, Delaware Business Nowhttp://www.delawarebusinessnow.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is also an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

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See you next time!