Welcome to Episode #17 of the Media Pro Spotlight podcast. In this episode, NBC10 Philadelphia Anchor Tracy Davidson shares how she and her team prepare for a daily news show that begins at 4:30 a.m. Monday through Friday, how she finds experts to interview, and how she got started in a career that has yielded seven Emmy Awards and induction into Philadelphia’s Broadcast Pioneers Hall of Fame.

Listen to the Audio

Some of the key takeaways from Tracy are:

  • What time she gets up in the morning to anchor a 4:30 a.m. newscast
  • How she, her co-anchor and the members of her team put the daily newscasts together
  • How she uses LinkedIn and other social media channels to find experts to interview for breaking news stories
  • Pointers for pitching stories to a news program
  • Some experiences from her time as a consumer reporter

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 17 Tracy Davidson Transcript

Links & Resources

Twitter: @Tracy Davidson

Facebook: Tracy Davidson NBC 10

Instagram: TracyDavidsonNBC10

Email: Tracy.Davidson@NBCUNI.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

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See you next time!