Welcome to Episode #13 of the Media Pro Spotlight podcast. In this episode, Donna Leinwand Leger, breaking news editor at USA Today, takes us behind the scenes of reporting some of the biggest breaking news stories of the day, including pursuit of the 9/11 terrorists to Hamburg, suicide bombings in Jerusalem, London subway bombings, massive earthquakes and more than 20 hurricanes. She also shares tips on how and when to pitch experts for breaking news stories and the importance of doing research on your media contacts.

Listen to the Audio

Some of the key takeaways from Donna are:

  • What it’s like to be the “reporter on the ground” covering breaking news stories
  • How she got her start in journalism
  • How her days begin
  • How rolling news deadlines are keeping PR people on their toes
  • Why she needs to have your expert’s name in her address book long before a story breaks

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 13 Donna Leinwand Leger Transcript

Links & Resources

Donna’s Full Biography

Donna’s Page on USA Today

Email: dleinwand@usatoday.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

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See you next time!