Welcome to Episode #11 of the Media Pro Spotlight podcast. In this episode, Dana Dobson, founder of Dana Dobson Public Relations, host of the Media Pro Spotlight and a long-time journalist, describes her early days as a reporter, what kinds of stories she covered, which assignments made the biggest impressions on her as a journalist, and her thoughts on why the public relations profession sometimes gets a bad rap.
Listen to the Audio
Some of the key takeaways from Dana are:
- What kinds of stories newbie reporters are asked to cover
- An example of how public opinion and citizen activism can affect public policy
- How she made the transition from freelance writer to public relations professional
- How a few so-called bad PR apples ruin it for the whole bunch
- A reminder that journalists and media outlets have constant need for good story ideas and experts to interview
Read the Transcript
You can download a complete, word-for-word transcript of this episode here:
Links & Resources
(You’re on my website, so have a look around!)
About Dana Dobson
Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.
Who Would You Like Us to Interview?
Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.
Subscribe to the Podcast
If you have enjoyed this podcast, please subscribe!
Spread the Word
If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.
See you next time!