Welcome to Episode #11 of the Media Pro Spotlight podcast. In this episode, Dana Dobson, founder of Dana Dobson Public Relations, host of the Media Pro Spotlight and a long-time journalist, describes her early days as a reporter, what kinds of stories she covered, which assignments made the biggest impressions on her as a journalist, and her thoughts on why the public relations profession sometimes gets a bad rap.

Listen to the Audio

Some of the key takeaways from Dana are:

  • What kinds of stories newbie reporters are asked to cover
  • An example of how public opinion and citizen activism can affect public policy
  • How she made the transition from freelance writer to public relations professional
  • How a few so-called bad PR apples ruin it for the whole bunch
  • A reminder that journalists and media outlets have constant need for good story ideas and experts to interview

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 11 Transcript Dana Dobson

Links & Resources


(You’re on my website, so have a look around!)

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

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See you next time!