Is PR Still Relevant?

Is PR Still Relevant?

Someone asked this question today in Quora, and I felt compelled to answer it on a wider scale, because the fact that so many startups and entrepreneurs are asking it troubles me. Is public relations still relevant? Quick! Get my pills! Public relations is still, and...
Time for Your Six-Month Checkup

Time for Your Six-Month Checkup

It has been six months since the beginning of 2018. Yup. Six months. Already. That means it’s time to take a pulse check on how well you’re doing on the business growth initiatives you set out when you created your annual plan. When you’re a small...
The Woman is Wickedly Smart

The Woman is Wickedly Smart

You may have heard the rumors: I have a huge, serious, professionally motivated, business-like crush on the Wicked Witch of the West. I didn’t like her so much when I was a kid, but she’s grown on me. Now that I’ve reached a certain level in my career, I can watch her...
Is Your PR Working?

Is Your PR Working?

You’re at a cocktail party or networking event and find yourself standing beside a complete stranger. The stranger looks at your name tag, and his eyes light up. “Are you THE Emma Boldnoggin?” he asks. “I’ve heard great things about you!” For the public relations...
9 Ways to Powerful PR

9 Ways to Powerful PR

If you haven’t been using public relations as a part of your overall communications and marketing mix, you’re in for the “E-Ticket”** ride of your life. A well-planned, conscientiously applied PR program will stimulate your business, and often, play out the good karma...