by Dana Dobson | Apr 19, 2018 | Blog, Business, Content, Entrepreneurs, Marketing, Public Relations, Small Business, Social Media
Has your appeal to large audiences been trailing off lately? Are you getting fewer and fewer “likes” or “shares” on your content — none, maybe? Ugh. We all struggle with it. We can blame changing algorithms, insufficient SEO, and the ever...
by Dana Dobson | Dec 18, 2017 | Blog, Content, Content Marketing, Marketing, Public Relations, Small Business, Social Media
Next year, business communicators are going to work harder than ever to adapt to a radical shift in the consumer mindset, part of which is, “What’s in it for me?” The most crucial objectives are to stay relevant, understand new technologies, and give the market what...
by Dana Dobson | Nov 12, 2017 | Blog, Business, Content Marketing, Marketing, Public Relations, Social Media
One of the most important goals of public relations-type communication is to secure “third party credibility.” This is when other people say wonderful things about you rather than your having to do it yourself. When you do it yourself, you’re...
by Dana Dobson | Oct 26, 2017 | Blog, Business, Content, Content Marketing, Public Relations, Small Business, Social Media
This is a quick tip for anyone who doesn’t have a blog because they: a) can’t write b) hate to write c) don’t have time to write d) don’t have anything interesting to write about So here’s a good one — interview people! Have a...
by Dana Dobson | Feb 12, 2017 | Content Marketing, Small Business, Social Media
Before you hire someone to “do” your social media, make sure they have a profound understanding of communications strategy and human behavior. For social media to be effective in your business, it must be a good strategic fit for what you’re trying to accomplish. If...
by Dana Dobson | Nov 5, 2016 | Blog, Personal Brand, Small Business, Social Media
My brother forwarded to me on Facebook recently the YouTube video of singer Michael Young belting out “Unchained Melody” in a voice so boomingly rich and powerful it made me gasp. Aside from my amazement at his surpassing talent, I noticed that, incredibly, people in...
