Dana Dobson
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5 Ways to Lose an Audience

5 Ways to Lose an Audience

by Dana Dobson | Apr 19, 2018 | Blog, Business, Content, Entrepreneurs, Marketing, Public Relations, Small Business, Social Media

Has your appeal to large audiences been trailing off lately? Are you getting fewer and fewer “likes” or “shares” on your content — none, maybe? Ugh. We all struggle with it. We can blame changing algorithms, insufficient SEO, and the ever...
How to Get Them Eating Out of Your Hand

How to Get Them Eating Out of Your Hand

by Dana Dobson | Mar 29, 2018 | Entrepreneurs, Small Business

Growing a service-based business is harder today than it ever was. Before our friend, I. M. Internet, came along, our big business development goal was to fill the pipeline with leads so that we could initiate the sales process. It was purely a numbers game. It still...
PR, Not Marketing, Is Best for Entrepreneurs

PR, Not Marketing, Is Best for Entrepreneurs

by Dana Dobson | Mar 23, 2018 | Entrepreneurs, Marketing, Public Relations, Small Business

  A couple of people have made concerning remarks to me recently that were so uninformed that I want to set the record straight immediately. In fact, these remarks have prodded me to be more aggressive in my mission to convince new business owners that a focus on...
Why Imperfect Actions Make the Best Stories

Why Imperfect Actions Make the Best Stories

by Dana Dobson | Mar 15, 2018 | Business, Entrepreneurs, Marketing, Motivational, Productivity, Small Business, Speaking

Harry S. Truman said that, “imperfect action is better than perfect inaction.” Most likely, he said this because he noticed that most people won’t try to do anything they think they can’t do perfectly on the first try. It’s also called...
My TEDx Talk Transcription

My TEDx Talk Transcription

by Dana Dobson | Jan 21, 2018 | Blog, Business, Content, Marketing, Small Business, TEDx Speaking

Delusional Self Promotion: The Bridge from Ego to Empathy If you’re a business communicator in the digital age, you know more than anybody how important it is today to connect with, and deliver real value to, the people who matter to the success of your...
From My Heart in 2017

From My Heart in 2017

by Dana Dobson | Dec 31, 2017 | Blog, Business, Entrepreneurs, Motivational, Personal Brand, Small Business

Anyone who knows me is aware of the specific and numerous challenges I’ve survived to be where I am today. But really, who hasn’t?  Everyone reading this email has endured challenges, torment, heartbreak and disillusionment. When I was younger, I thought...
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