by Dana Dobson | Apr 19, 2018 | Blog, Business, Content, Entrepreneurs, Marketing, Public Relations, Small Business, Social Media
Has your appeal to large audiences been trailing off lately? Are you getting fewer and fewer “likes” or “shares” on your content — none, maybe? Ugh. We all struggle with it. We can blame changing algorithms, insufficient SEO, and the ever...
by Dana Dobson | Mar 29, 2018 | Entrepreneurs, Small Business
Growing a service-based business is harder today than it ever was. Before our friend, I. M. Internet, came along, our big business development goal was to fill the pipeline with leads so that we could initiate the sales process. It was purely a numbers game. It still...
by Dana Dobson | Mar 23, 2018 | Entrepreneurs, Marketing, Public Relations, Small Business
A couple of people have made concerning remarks to me recently that were so uninformed that I want to set the record straight immediately. In fact, these remarks have prodded me to be more aggressive in my mission to convince new business owners that a focus on...
by Dana Dobson | Mar 15, 2018 | Business, Entrepreneurs, Marketing, Motivational, Productivity, Small Business, Speaking
Harry S. Truman said that, “imperfect action is better than perfect inaction.” Most likely, he said this because he noticed that most people won’t try to do anything they think they can’t do perfectly on the first try. It’s also called...
by Dana Dobson | Jan 21, 2018 | Blog, Business, Content, Marketing, Small Business, TEDx Speaking
Delusional Self Promotion: The Bridge from Ego to Empathy If you’re a business communicator in the digital age, you know more than anybody how important it is today to connect with, and deliver real value to, the people who matter to the success of your...
by Dana Dobson | Dec 31, 2017 | Blog, Business, Entrepreneurs, Motivational, Personal Brand, Small Business
Anyone who knows me is aware of the specific and numerous challenges I’ve survived to be where I am today. But really, who hasn’t? Everyone reading this email has endured challenges, torment, heartbreak and disillusionment. When I was younger, I thought...
