Episode 12: Ken Grant

Welcome to Episode #12 of the Media Pro Spotlight podcast. In this episode, Ken Grant, a former journalist who has been affectionately nicknamed by his peers “The Godfather of Social Media in Delaware,” tells us about his years in the radio and print industries, what it’s like behind the scenes at a political convention, and his approach to building solid relationships with journalists.

Listen to the Audio

Some of the key takeaways from Ken are:

  • How radio and print media have changed over the years
  • An exploration of the “immediacy factor”
  • Why he couldn’t use “Kenny G” as his on-air radio name
  • Why more businesses need to step forward to tell their stories
  • The kinds of stories that may appear about the presidential candidates in the months to come

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 12 Transcript Ken Grant

Links & Resources

Ken’s Parking Citation Appeal Chronicle

Sites to learn what’s going on In Wilmington, Delaware:

www.DowntownVisions.com

www.InWilmington.com

www.VisitWilmington.com

Twitter: @kengrantde

Email: kengrant7@gmail.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 10: John Infanti

Welcome to Episode #10 of the Media Pro Spotlight podcast. In this episode, John Infanti, an award-winning producer at 6ABC Action News in Philadelphia, describes the hectic life of a television news producer, how he puts together daily newscasts, how social media has changed the game on news gathering and reporting, and how to build collaborative relationships with members of the news media.

Listen to the Audio

Some of the key takeaways from John are:

  • The Action News approach to news gathering and its commitment to serving the enitre community
  • Why he decided to make a career in journalism
  • What a “day in the life” of a network affiliate news producer is like
  • Some examples of really good story pitches
  • Why relationship building is the most important part of media relations

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 10 Transcript John Infanti

Links & Resources

6ABC Action News

Twitter: @John6abc

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 8: Jason Lee

Welcome to Episode #8 of the Media Pro Spotlight podcast. In this episode, Jason Lee, the producer of PHL17 Morning News (who also fills in as an anchor and reporter), tells us how he goes about putting together a news program that airs Monday through Friday at 5:30 a.m. He’ll explain key TV production terms such as “stacking” and “package” so that you can be a better resource when pitching your stories and events.

Listen to the Audio

Some of the key takeaways from Jason are:

  • The ever increasing need for journalists to be multi-skilled
  • How radio show technology has “evolved” over the last two decades
  • What time he has to get up each morning to produce a 5:30 a.m. show (gasp!)
  • How he puts a show together and from where he gets his content
  • Criteria for knowing when a story is “good”

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 8 Transcript Jason Lee

Links & Resources

PHL17 Morning News

Jason Lee: jasonlee@phl17.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 7: Mark Nardone

Welcome to Episode #7 of the Media Pro Spotlight podcast. In this episode, Mark Nardone, senior editor of Today Media’s Delaware Today and Mainline Today, shares his deep insight into the workings of regional lifestyle magazines, with an exploration of demographics, range of coverage and editorial approach.

Listen to the Audio

Some of the key takeaways from Mark’s presentation are:

  • What is a “lifestyle magazine”? Who is the audience?
  • How is their content organized?
  • Why magazines continue to stay in business
  • Why all of their restaurant reviews are positive
  • The criteria for being listed in their “Best of” round-up stories

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 7 Transcript Mark Nardone

Links & Resources

Delaware Today magazine

Delaware Today on Facebook

Mark Nardone: mnardone@delawaretoday.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 6: Mark Eichmann

Welcome to Episode #6 of the Media Pro Spotlight podcast. In this episode, Mark Eichmann, reporter, producer and co-host of WHYY’s “First,” gives us a glimpse of what it’s like to produce a weekly TV news magazine, what kinds of stories he’s most likely to cover, and some important advice on your role and responsibilities when you pitch a story.

Listen to the Audio

Some of the key takeaways from Mark’s presentation are:

  • Why “story” drives everything
  • Examples of how great stories are put together, with your help in the planning process
  • The secret to great visuals
  • Unprofessional behaviors by story pitchers that are a complete turnoff to producers
  • To B-roll, or not to B-roll

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 6 Transcript Mark Eichmann

Links & Resources

About “First” and WHYY

Mark Eichmann: meichmann@whyy.org

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 5: Mark Fowser

Welcome to Episode #5 of the Media Pro Spotlight podcast. In this episode, Mark Fowser, news director and afternoon news anchor at Delaware 105.9 will share his opinions and insights gleaned from more than 20 years in radio, including his preferred methods of contact, how a radio newsroom operates, and what constitutes a good news topic.

Listen to the Audio

Some of the key takeaways from Mark’s presentation are:

  • What makes a “news talk” radio station different than other kinds of radio stations
  • How to contact Mark and his colleagues with press releases and story pitches
  • What to put in the subject line of your emails
  • How his station uses social media to collect story ideas

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 5 Transcript Mark Fowser

Links & Resources

Delaware 105.9 News Talk Radio

Mark Fowser: mfowser@dbcmedia.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 4: Theresa Medoff

Welcome to Episode #4 of the Media Pro Spotlight podcast. In this episode, Theresa Medoff, associate editor of AAA World Magazine, shares a number of tips she collected from her years of experience, and also her media colleagues and PR practitioners, about professional behavior, pet peeves, and reasons why you’re not getting the media attention you’re hoping for.

Listen to the Audio

Some of the key takeaways from Theresa’s presentation are:

  • Know what you’re talking about before you talk to a media person
  • Reasons for the growing acrimony between journalists and people pitching stories
  • Dos and don’ts about sending attachments
  • What not to say in your subject line
  • Why trying to “con” a journalist is professional suicide

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode #4: Theresa Medoff Transcript

Links & Resources:

A Theresa Byline: http://viewer.zmags.com/publication/64541a22#/64541a22/41

Theresa’s Website: http://www.tmedoff.com/

AAA World Magazine

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues.

See you next time!

 

Episode 3: Michael J. Mika

Welcome to Episode #3 of the Media Pro Spotlight podcast. In this episode, Mike Mika, former executive editor at Today Media’s Delaware Business Times and digital media expert, explains why all of us must think of ourselves as digital publishers, why print is still important, and how to cut through the incredible clutter with your story pitches.

Listen to the Audio

Some of the key takeaways from Mike’s presentation are:

  • Everyone is now a publisher
  • Who, what, when, where, why and how are still important
  • Why you need to have a digital footprint
  • Know your key messages
  • Engage in social media dialogue with your media contacts

Read the Transcript

You can download a complete, word-for-word transcript of this episode here.

Episode #3: Mike Mika Transcript

Links & Resources:

Mike on LinkedIn: https://www.linkedin.com/in/michaeljmika

Mike on Twitter: @MichaelJMika

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues.

See you next time!

 

Episode 2: Doug Rainey

Welcome to Episode #2 of the Media Pro Spotlight podcast. In this episode, Doug Rainey, a prominent Delaware editor and journalist, gives us a number of dos and don’ts for sending pitches and press releases to journalists.

Listen to the Audio

Some of the key takeaways from Doug’s presentation are:

  • Why it’s critically important to keep your media list up to date
  • Why you should be careful when sending attachments to your emails
  • Why using “flowery” language is not going to help you
  • The importance of images and photos
  • How to follow up after you’ve sent your pitch or press release

Read the Transcript

You can download a complete, word-for-word transcript of this episode here.

Episode #2: Doug Rainey Transcript

Links Mentioned in This Episode:

Doug’s Publication, Delaware Business Nowhttp://www.delawarebusinessnow.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is also an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues.

See you next time!

 

Great PR Story Ideas

18-Great-PR-Story-Ideas

As a refresher, here are several “go-to” story ideas that should always be on your content and publicity radar:

Holidays, Seasons and Special Occasions

How can you tie in your products, services or expertise to events like Valentine’s Day, summer vacation, Martin Luther King Day or “Be Kind to Grandmothers” week? List as many of these opportunities you can think of. There are resources on the Internet (like this one, for example) to jog your brain and get the juices flowing. Clever use of seasonal content allowed one retailer to sell snow blowers in the summer season. (According to Joe Delulio of Snow Blowers Direct, the best time to buy a snow blower is in May or June after the new models are introduced, at a discounted price. With banks and credit unions, the best time to sell home equity loans is in the spring, when winter-weary homeowners are making home improvements.

Customer Surveys

The media loves facts, statistics and trend data. Using Survey Monkey or one of the many other free online survey tools, ask your customers controversial questions and write articles about the survey results.

Run a Contest

One of my clients, a Philadelphia area community bank, ran an annual “pumpkin decoration” contest. Every Halloween, every branch employee decorated a pumpkin and put it on display in their respective branch. Customers then voted for their favorite pumpkins, and we publicized the results with engaging images for the media. The creativity was amazing, and the pictures were published in a variety of media outlets. Coloring contests for children are popular, too, winning you public support and community goodwill.

Create “Top 10” Lists

What are the top 10 ways consumers can save on energy during the hot and cold months? What are the top 10 plants or bushes for the prettiest, but lowest maintenance, landscaping projects? What are the top 10 best ways to get Linda Hamilton arms by sleeveless dress season? What are the top 10 ways to save your hard-earned money? You get the idea, I hope. Lists like these attract readers like crazy.

Tips, Tricks and How Tos

These kinds of stories are candy to your audience and the media, and are very good at establishing your expertise. They help your prospects make the important decisions regarding your products and services. Remember, education trumps sales pitches every time.

The Story of How You Started Your Business

A good story will always attract an audience, especially other business owners who want to be inspired to achieve your level of success. If you have an interesting, unusual, emotional or “how I survived those first difficult years” story, share it with the world.

That’s just a taste of some of the many ways you can garner interest from the media and your prospects. Your PR success depends upon a years-long, consistent effort to deliver useful information to the publics you serve. Fill up your content calendar with as much as you can, and over the long-term, you will be sought after, referred and invited to opportunities you never would have imagined.

Please share any ideas you have used to generate useful content that captured the media’s interest.

Thank you, again, for a wonderful year. Now, to get ’em!