Episode 18: Jan Fox

lobster

Welcome to Episode #18 of the Media Pro Spotlight podcast. In this episode, Emmy award-winning news anchor, speaker and media coach Jan Fox explains how to get booked for television interviews, and how to improve your skills as an interview guest and public speaker.

Listen to the Audio

Some of the key takeaways from Jan are:

  • How to be “3D” for TV
  • How to “let go” and be your authentic self on stage or on TV
  • Why shutting your mouth is often a good thing
  • How to get the attention of talk show producers
  • How she used lobsters to land a TV reporting gig

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 18 Jan Fox Transcript

Links & Resources

Email: jan@foxtalks.com

Get Yourself on TV & What to Do When You Get There

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

Episode 17: Tracy Davidson

Welcome to Episode #17 of the Media Pro Spotlight podcast. In this episode, NBC10 Philadelphia Anchor Tracy Davidson shares how she and her team prepare for a daily news show that begins at 4:30 a.m. Monday through Friday, how she finds experts to interview, and how she got started in a career that has yielded seven Emmy Awards and induction into Philadelphia’s Broadcast Pioneers Hall of Fame.

Listen to the Audio

Some of the key takeaways from Tracy are:

  • What time she gets up in the morning to anchor a 4:30 a.m. newscast
  • How she, her co-anchor and the members of her team put the daily newscasts together
  • How she uses LinkedIn and other social media channels to find experts to interview for breaking news stories
  • Pointers for pitching stories to a news program
  • Some experiences from her time as a consumer reporter

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 17 Tracy Davidson Transcript

Links & Resources

Twitter: @Tracy Davidson

Facebook: Tracy Davidson NBC 10

Instagram: TracyDavidsonNBC10

Email: Tracy.Davidson@NBCUNI.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

Episode 15: Craig Ey

Welcome to Episode #15 of the Media Pro Spotlight podcast. In this episode, Craig Ey, editor-in-chief at the Philadelphia Business Journal, explains the role of editor-in-chief, why it’s an exciting time for journalism, and how the Business Journal brand extends far beyond the production of a weekly business newspaper.

Listen to the Audio

Some of the key takeaways from Craig are:

  • What he loves about being a journalist
  • Why the “power of the pen” is a big responsibility
  • What the “Chinese wall” is and why it mustn’t be crossed
  • How the weekly issue gets put together
  • The components of a great pitch

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 15 Craig Ey Transcript

Links & Resources

Philadelphia Business Journal

Email: cey@bizjournals.com

Phone: 215-238-5134

Twitter: @PHLBizEditor

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

Episode 13: Donna Leinwand Leger

Welcome to Episode #13 of the Media Pro Spotlight podcast. In this episode, Donna Leinwand Leger, breaking news editor at USA Today, takes us behind the scenes of reporting some of the biggest breaking news stories of the day, including pursuit of the 9/11 terrorists to Hamburg, suicide bombings in Jerusalem, London subway bombings, massive earthquakes and more than 20 hurricanes. She also shares tips on how and when to pitch experts for breaking news stories and the importance of doing research on your media contacts.

Listen to the Audio

Some of the key takeaways from Donna are:

  • What it’s like to be the “reporter on the ground” covering breaking news stories
  • How she got her start in journalism
  • How her days begin
  • How rolling news deadlines are keeping PR people on their toes
  • Why she needs to have your expert’s name in her address book long before a story breaks

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 13 Donna Leinwand Leger Transcript

Links & Resources

Donna’s Full Biography

Donna’s Page on USA Today

Email: dleinwand@usatoday.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

Episode 12: Ken Grant

Welcome to Episode #12 of the Media Pro Spotlight podcast. In this episode, Ken Grant, a former journalist who has been affectionately nicknamed by his peers “The Godfather of Social Media in Delaware,” tells us about his years in the radio and print industries, what it’s like behind the scenes at a political convention, and his approach to building solid relationships with journalists.

Listen to the Audio

Some of the key takeaways from Ken are:

  • How radio and print media have changed over the years
  • An exploration of the “immediacy factor”
  • Why he couldn’t use “Kenny G” as his on-air radio name
  • Why more businesses need to step forward to tell their stories
  • The kinds of stories that may appear about the presidential candidates in the months to come

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 12 Transcript Ken Grant

Links & Resources

Ken’s Parking Citation Appeal Chronicle

Sites to learn what’s going on In Wilmington, Delaware:

www.DowntownVisions.com

www.InWilmington.com

www.VisitWilmington.com

Twitter: @kengrantde

Email: kengrant7@gmail.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 10: John Infanti

Welcome to Episode #10 of the Media Pro Spotlight podcast. In this episode, John Infanti, an award-winning producer at 6ABC Action News in Philadelphia, describes the hectic life of a television news producer, how he puts together daily newscasts, how social media has changed the game on news gathering and reporting, and how to build collaborative relationships with members of the news media.

Listen to the Audio

Some of the key takeaways from John are:

  • The Action News approach to news gathering and its commitment to serving the enitre community
  • Why he decided to make a career in journalism
  • What a “day in the life” of a network affiliate news producer is like
  • Some examples of really good story pitches
  • Why relationship building is the most important part of media relations

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 10 Transcript John Infanti

Links & Resources

6ABC Action News

Twitter: @John6abc

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 8: Jason Lee

Welcome to Episode #8 of the Media Pro Spotlight podcast. In this episode, Jason Lee, the producer of PHL17 Morning News (who also fills in as an anchor and reporter), tells us how he goes about putting together a news program that airs Monday through Friday at 5:30 a.m. He’ll explain key TV production terms such as “stacking” and “package” so that you can be a better resource when pitching your stories and events.

Listen to the Audio

Some of the key takeaways from Jason are:

  • The ever increasing need for journalists to be multi-skilled
  • How radio show technology has “evolved” over the last two decades
  • What time he has to get up each morning to produce a 5:30 a.m. show (gasp!)
  • How he puts a show together and from where he gets his content
  • Criteria for knowing when a story is “good”

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 8 Transcript Jason Lee

Links & Resources

PHL17 Morning News

Jason Lee: jasonlee@phl17.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 7: Mark Nardone

Welcome to Episode #7 of the Media Pro Spotlight podcast. In this episode, Mark Nardone, senior editor of Today Media’s Delaware Today and Mainline Today, shares his deep insight into the workings of regional lifestyle magazines, with an exploration of demographics, range of coverage and editorial approach.

Listen to the Audio

Some of the key takeaways from Mark’s presentation are:

  • What is a “lifestyle magazine”? Who is the audience?
  • How is their content organized?
  • Why magazines continue to stay in business
  • Why all of their restaurant reviews are positive
  • The criteria for being listed in their “Best of” round-up stories

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 7 Transcript Mark Nardone

Links & Resources

Delaware Today magazine

Delaware Today on Facebook

Mark Nardone: mnardone@delawaretoday.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity campaigns and business building content strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 6: Mark Eichmann

Welcome to Episode #6 of the Media Pro Spotlight podcast. In this episode, Mark Eichmann, reporter, producer and co-host of WHYY’s “First,” gives us a glimpse of what it’s like to produce a weekly TV news magazine, what kinds of stories he’s most likely to cover, and some important advice on your role and responsibilities when you pitch a story.

Listen to the Audio

Some of the key takeaways from Mark’s presentation are:

  • Why “story” drives everything
  • Examples of how great stories are put together, with your help in the planning process
  • The secret to great visuals
  • Unprofessional behaviors by story pitchers that are a complete turnoff to producers
  • To B-roll, or not to B-roll

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 6 Transcript Mark Eichmann

Links & Resources

About “First” and WHYY

Mark Eichmann: meichmann@whyy.org

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!

 

Episode 5: Mark Fowser

Welcome to Episode #5 of the Media Pro Spotlight podcast. In this episode, Mark Fowser, news director and afternoon news anchor at Delaware 105.9 will share his opinions and insights gleaned from more than 20 years in radio, including his preferred methods of contact, how a radio newsroom operates, and what constitutes a good news topic.

Listen to the Audio

Some of the key takeaways from Mark’s presentation are:

  • What makes a “news talk” radio station different than other kinds of radio stations
  • How to contact Mark and his colleagues with press releases and story pitches
  • What to put in the subject line of your emails
  • How his station uses social media to collect story ideas

Read the Transcript

You can download a complete, word-for-word transcript of this episode here:

Episode 5 Transcript Mark Fowser

Links & Resources

Delaware 105.9 News Talk Radio

Mark Fowser: mfowser@dbcmedia.com

About Dana Dobson

Dana Dobson is CEO of Dana Dobson Public Relations, a boutique PR firm that helps businesses with creative publicity and customer communication strategies. She is an award-winning B-2-B business writer, specializing in producing compelling, persuasive content for businesses in the services sector. She is the creator of the PR Breakthrough Publicity workshop series, an online training program that teaches you how to launch your own successful publicity campaigns, and she is also the host of the Media Pro Spotlight podcast, featuring interviews with top media talent. Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively.

Who Would You Like Us to Interview?

Is there a member of the media you’d like to know more about? Perhaps someone you’ve been trying to contact but have been unsuccessful, or someone whose work you admire? Are there any particular questions you’d like us to ask media professionals during the interview? I’d love to hear from you.

Subscribe to the Podcast

If you have enjoyed this podcast, please subscribe!

Spread the Word

If you enjoyed Media Pro Spotlight and find it useful, please rate it on iTunes and write a brief review, and share it with friends and colleagues. When you review the podcast, it makes it easier for people who need this information to find it.

See you next time!