PR Drives Revenue

PR Drives Revenue

Public relations is one of the most powerful weapons in the brand building arsenal. A smart PR strategy is best for generating word of mouth and driving positive outcomes. Many businesses believe that advertising is the most effective way to drive revenue, but that...
How PR Increases Company Value

How PR Increases Company Value

How skillfully companies manage key non-financial areas of performance and then communicate related successes to outside constituencies—shareholders, investors—will have a powerful effect on how they are valued. In fact, the more analysts use non-financial measures,...
Is Fear a Good Sales Tactic?

Is Fear a Good Sales Tactic?

I’ve been marketing and writing for financial services professionals for many years, notably those in the insurance, accounting, wealth management and investment advisory professions. The acquisition of new clients is always a major objective. Another objective is to...