15 Common Complaints from Journalists

15 Common Complaints from Journalists

During my interviews with members of the professional media on the Media Pro Spotlight podcast, I ask for their advice on what people could do better to establish warm relationships with them. Often, this leads to a list of things PR people do to make...
Break the Rules!

Break the Rules!

There are rules for most things in life, and it’s up to you as a classy person and professional to know what the protocols are in any given situation. My mother used to insist that we speak the English language properly and to comport ourselves elegantly at the dinner...
Newsjack for Media Success

Newsjack for Media Success

“Newsjacking” is a relatively new term coined by marketing expert David Meerman Scott, meaning, “…the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” We’ve been...
5 Big PR Mistakes

5 Big PR Mistakes

You know how it is when you want something, and suddenly it’s everywhere? Like, you decide it would be awesome to own a bright purple pickup truck, and then everywhere you look are bright purple pickup trucks? Or, you decide your purpose and passion in life is to...
Is Your Story Newsworthy?

Is Your Story Newsworthy?

In the movie, “Arthur,” about a drunken but lovable arrested adolescent who happens to be a billionaire trust fund baby, the title character announces to his butler, “Hobson, I’m going to take a bath.” Hobson, played by the inimitable British actor, John Gielgud,...