by Dana Dobson | Jan 7, 2019 | Blog, Business, Marketing, Personal Brand, Uncategorized
Traditional marketing words have changed dramatically in the age of the internet, but not the concepts. The trendy term, “personal brand,” has largely replaced the word, “reputation.” It pertains to the importance and focus of individuals...
by Dana Dobson | Oct 25, 2018 | Blog, Business, Personal Brand
“Business Etiquette” is defined as the polite conduct expected among peers, colleagues and others as a means of creating and maintaining harmonious co-existence in the professional world. It’s about the expectations for business behavior we hold as a...
by Dana Dobson | Dec 31, 2017 | Blog, Business, Entrepreneurs, Motivational, Personal Brand, Small Business
Anyone who knows me is aware of the specific and numerous challenges I’ve survived to be where I am today. But really, who hasn’t? Everyone reading this email has endured challenges, torment, heartbreak and disillusionment. When I was younger, I thought...
by Dana Dobson | Nov 5, 2016 | Blog, Personal Brand, Small Business, Social Media
My brother forwarded to me on Facebook recently the YouTube video of singer Michael Young belting out “Unchained Melody” in a voice so boomingly rich and powerful it made me gasp. Aside from my amazement at his surpassing talent, I noticed that, incredibly, people in...
by Dana Dobson | Aug 26, 2016 | Personal Brand
We used to think that charisma was an innate quality possessed by an anointed few. Some people had “it,” that je ne sais quois that generates attention the minute they enter a room. They seem to have a presence that’s so palpable that everyone senses it. Scientists...
by Dana Dobson | Aug 19, 2016 | Personal Brand
How do you think that you, as a person apart from your business, are perceived by others? There are ways to find out, if you really want to know. In my personal branding workshops, we conduct an exercise that asks participants to write down three separate impressions...
