15 Common Complaints from Journalists

15 Common Complaints from Journalists

During my interviews with members of the professional media on the Media Pro Spotlight podcast, I ask for their advice on what people could do better to establish warm relationships with them. Often, this leads to a list of things PR people do to make...
Episode 7: Mark Nardone

Episode 7: Mark Nardone

Welcome to Episode #7 of the Media Pro Spotlight podcast. In this episode, Mark Nardone, senior editor of Today Media’s Delaware Today and Mainline Today, shares his deep insight into the workings of regional lifestyle magazines, with an exploration of...
Episode 6: Mark Eichmann

Episode 6: Mark Eichmann

Welcome to Episode #6 of the Media Pro Spotlight podcast. In this episode, Mark Eichmann, reporter, producer and co-host of WHYY’s “First,” gives us a glimpse of what it’s like to produce a weekly TV news magazine, what kinds of stories...
Episode 5: Mark Fowser

Episode 5: Mark Fowser

Welcome to Episode #5 of the Media Pro Spotlight podcast. In this episode, Mark Fowser, news director and afternoon news anchor at Delaware 105.9 will share his opinions and insights gleaned from more than 20 years in radio, including his preferred methods of contact,...
Newsjack for Media Success

Newsjack for Media Success

“Newsjacking” is a relatively new term coined by marketing expert David Meerman Scott, meaning, “…the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” We’ve been...