Dana Dobson
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How Strong Is Your Reputation?

How Strong Is Your Reputation?

by Dana Dobson | Jan 7, 2019 | Blog, Business, Marketing, Personal Brand, Uncategorized

Traditional marketing words have changed dramatically in the age of the internet, but not the concepts. The trendy term, “personal brand,” has largely replaced the word, “reputation.” It pertains to the importance and focus of individuals...
5 Ways to Lose an Audience

5 Ways to Lose an Audience

by Dana Dobson | Apr 19, 2018 | Blog, Business, Content, Entrepreneurs, Marketing, Public Relations, Small Business, Social Media

Has your appeal to large audiences been trailing off lately? Are you getting fewer and fewer “likes” or “shares” on your content — none, maybe? Ugh. We all struggle with it. We can blame changing algorithms, insufficient SEO, and the ever...
PR, Not Marketing, Is Best for Entrepreneurs

PR, Not Marketing, Is Best for Entrepreneurs

by Dana Dobson | Mar 23, 2018 | Entrepreneurs, Marketing, Public Relations, Small Business

  A couple of people have made concerning remarks to me recently that were so uninformed that I want to set the record straight immediately. In fact, these remarks have prodded me to be more aggressive in my mission to convince new business owners that a focus on...
Why Imperfect Actions Make the Best Stories

Why Imperfect Actions Make the Best Stories

by Dana Dobson | Mar 15, 2018 | Business, Entrepreneurs, Marketing, Motivational, Productivity, Small Business, Speaking

Harry S. Truman said that, “imperfect action is better than perfect inaction.” Most likely, he said this because he noticed that most people won’t try to do anything they think they can’t do perfectly on the first try. It’s also called...
My TEDx Talk Transcription

My TEDx Talk Transcription

by Dana Dobson | Jan 21, 2018 | Blog, Business, Content, Marketing, Small Business, TEDx Speaking

Delusional Self Promotion: The Bridge from Ego to Empathy If you’re a business communicator in the digital age, you know more than anybody how important it is today to connect with, and deliver real value to, the people who matter to the success of your...
PR & Communications Trends in 2018

PR & Communications Trends in 2018

by Dana Dobson | Dec 18, 2017 | Blog, Content, Content Marketing, Marketing, Public Relations, Small Business, Social Media

Next year, business communicators are going to work harder than ever to adapt to a radical shift in the consumer mindset, part of which is, “What’s in it for me?” The most crucial objectives are to stay relevant, understand new technologies, and give the market what...
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