by Dana Dobson | Jan 7, 2019 | Blog, Business, Marketing, Personal Brand, Uncategorized
Traditional marketing words have changed dramatically in the age of the internet, but not the concepts. The trendy term, “personal brand,” has largely replaced the word, “reputation.” It pertains to the importance and focus of individuals...
by Dana Dobson | Apr 19, 2018 | Blog, Business, Content, Entrepreneurs, Marketing, Public Relations, Small Business, Social Media
Has your appeal to large audiences been trailing off lately? Are you getting fewer and fewer “likes” or “shares” on your content — none, maybe? Ugh. We all struggle with it. We can blame changing algorithms, insufficient SEO, and the ever...
by Dana Dobson | Mar 23, 2018 | Entrepreneurs, Marketing, Public Relations, Small Business
A couple of people have made concerning remarks to me recently that were so uninformed that I want to set the record straight immediately. In fact, these remarks have prodded me to be more aggressive in my mission to convince new business owners that a focus on...
by Dana Dobson | Mar 15, 2018 | Business, Entrepreneurs, Marketing, Motivational, Productivity, Small Business, Speaking
Harry S. Truman said that, “imperfect action is better than perfect inaction.” Most likely, he said this because he noticed that most people won’t try to do anything they think they can’t do perfectly on the first try. It’s also called...
by Dana Dobson | Jan 21, 2018 | Blog, Business, Content, Marketing, Small Business, TEDx Speaking
Delusional Self Promotion: The Bridge from Ego to Empathy If you’re a business communicator in the digital age, you know more than anybody how important it is today to connect with, and deliver real value to, the people who matter to the success of your...
by Dana Dobson | Dec 18, 2017 | Blog, Content, Content Marketing, Marketing, Public Relations, Small Business, Social Media
Next year, business communicators are going to work harder than ever to adapt to a radical shift in the consumer mindset, part of which is, “What’s in it for me?” The most crucial objectives are to stay relevant, understand new technologies, and give the market what...
