by Dana Dobson | Dec 18, 2017 | Blog, Content, Content Marketing, Marketing, Public Relations, Small Business, Social Media
Next year, business communicators are going to work harder than ever to adapt to a radical shift in the consumer mindset, part of which is, “What’s in it for me?” The most crucial objectives are to stay relevant, understand new technologies, and give the market what...
by Dana Dobson | Nov 12, 2017 | Blog, Business, Content Marketing, Marketing, Public Relations, Social Media
One of the most important goals of public relations-type communication is to secure “third party credibility.” This is when other people say wonderful things about you rather than your having to do it yourself. When you do it yourself, you’re...
by Dana Dobson | Oct 26, 2017 | Blog, Business, Content, Content Marketing, Public Relations, Small Business, Social Media
This is a quick tip for anyone who doesn’t have a blog because they: a) can’t write b) hate to write c) don’t have time to write d) don’t have anything interesting to write about So here’s a good one — interview people! Have a...
by Dana Dobson | Oct 12, 2017 | Blog, Business, Content, Content Marketing, Public Relations, Small Business
In this new digital age, where content is king, it is now more critical than ever to connect with, and deliver value to, the people who matter to the success of your business. Unfortunately, some people never got the memo. You’ve probably met a few of them during your...
by Dana Dobson | Feb 12, 2017 | Content Marketing, Small Business, Social Media
Before you hire someone to “do” your social media, make sure they have a profound understanding of communications strategy and human behavior. For social media to be effective in your business, it must be a good strategic fit for what you’re trying to accomplish. If...
by Dana Dobson | Mar 27, 2016 | Content Marketing, Small Business, Social Media
With all the talk about content these days, and how you must become a content making machine if you hope to establish your brand in a competitive, noisy marketplace, take this to heart—content isn’t limited to the written word. That’s the first thing we think of,...
