This is a quick tip for anyone who doesn’t have a blog because they:
a) can’t write
b) hate to write
c) don’t have time to write
d) don’t have anything interesting to write about
So here’s a good one — interview people! Have a Q&A session with someone who’s interesting, has particular expertise, owns a popular local restaurant, is someone you admire — any one of a million people and subjects your audience might find interesting.
If the interview is face-to-face, record it with your phone or a digital recorder. You can also record remotely using a free conference call service, Skype, and others.
Transcribe the interview. I use an online transcription service that charges $1.00 a minute. Clean up the text so that it reads smoothly and eliminates any parts where the conversation strayed off topic.
Ask your interviewee for a headshot and short bio. Add it to the beginning of the interview, after you’ve written a brief introduction.
Aim for one interview a week, then tell your contacts in social media that the blog is now available on your website.
Voila! It’s an interesting piece of content that took minimal time, strengthened your relationship with the interviewee, is something your interviewee is likely to share — there are so many great strategic benefits.
I do this all the time, and am happy to answer questions.