Entries by Dana Dobson

Brag Busting

  One of the most important goals of public relations-type communication is to secure “third party credibility.” This is when other people say wonderful things about you rather than your having to do it yourself. When you do it yourself, you’re bragging and it’s tacky (always has been) and people ignore it. When other people talk about […]

Blog Creation Tip: OPW (Other People’s Words)

This is a quick tip for anyone who doesn’t have a blog because they: a) can’t write b) hate to write c) don’t have time to write d) don’t have anything interesting to write about So here’s a good one — interview people! Have a Q&A session with someone who’s interesting, has particular expertise, owns a popular […]

Why I’m a TEDx Junkie

One of the major thrills of coaching TEDx speakers is watching them blossom from the initial creation of an idea worth spreading to delivering a superstar talk on the big day. Another thrill is being involved (as a volunteer) with the planning and execution of a TEDx event, It gives us the opportunity to become acquainted […]

A TEDx Speaker’s Experience, featuring Jim Lee

In his 2013 TEDxWilmington talk, “Why the Millennial Generation Isn’t Broken,” financial advisor and futurist Jim Lee describes people between the ages of 16 and 36 as a, “somewhat economically challenged generation.” As a rule, they live at home, do not buy cars, are not getting married until their late 20s, and in many cases, […]

The Court of Public Opinion

What if you woke up one morning to find out you had enemies, lots of them, and you were in for a life-or-death battle? A reporter had said something negative about you in the newspaper or on TV, or someone with an axe to grind had started a rumor about you via Twitter or some other online […]

Social Media Needs Strategy

Before you hire someone to “do” your social media, make sure they have a profound understanding of communications strategy and human behavior. For social media to be effective in your business, it must be a good strategic fit for what you’re trying to accomplish. If you want to use social media in your marketing mix because you […]

15 Common Complaints from Journalists

During my interviews with members of the professional media on the Media Pro Spotlight podcast, I ask for their advice on what people could do better to establish warm relationships with them. Often, this leads to a list of things PR people do to make journalists’ lives a living hell. Following is a list of things […]

What is Public Relations?

At a recent speaking gig, I asked for a show of hands of who in the audience used public relations in their business. Out of a crowd of around 100 people, about 20 hands went up, and so did my eyebrows. In actuality, the room should have been a sea of waving arms. Every business […]