Is PR Still Relevant?

Someone asked this question today in Quora, and I felt compelled to answer it on a wider scale, because the fact that so many startups and entrepreneurs are asking it troubles me. Is public relations still relevant? Quick! Get my pills! Public relations is still, and always will be, relevant! I believe the term, “marketing,” […]

Time for Your Six-Month Checkup

It has been six months since the beginning of 2018. Yup. Six months. Already. That means it’s time to take a pulse check on how well you’re doing on the business growth initiatives you set out when you created your annual plan. When you’re a small business or ambitious-but-struggling entrepreneur, this can be a painful […]

Part One: Will I Make It?

Death by a Thousand Cuts I was laid off from my VP marketing job when I was late in my mid-50s. I worked at a community bank that was positioning itself for sale, and to cut expenses, guess who was the first to go? Right. The marketing department. We’re marched to the chopping block in […]

5 Important Protocols for Speech Rehearsal

How many times have you rehearsed a speech by mumbling the words to yourself while flossing your teeth in front of the bathroom mirror? There are many important steps when preparing for and delivering a good speech, whether you’re giving a 12-minute TEDx talk or a 60-minute keynote. The most critical part, however, is the […]

5 Ways to Lose an Audience

Has your appeal to large audiences been trailing off lately? Are you getting fewer and fewer “likes” or “shares” on your content — none, maybe? Ugh. We all struggle with it. We can blame changing algorithms, insufficient SEO, and the ever increasing shrieking noise of the online marketplace. But if your sales have been flat […]

We Don’t Know What We Don’t Know-Itis

This might be another dumb human story. It’s certainly something we all have in common. Maybe it’s even hard-wired into our DNA. The problem is, it can cut us off at the knees without our ever knowing it. It’s called, “We Don’t Know What We Don’t Know-itis.” It hurts us because it blocks us from […]

How to Get Them Eating Out of Your Hand

Growing a service-based business is harder today than it ever was. Before our friend, I. M. Internet, came along, our big business development goal was to fill the pipeline with leads so that we could initiate the sales process. It was purely a numbers game. It still is, to a great extent, but the game has changed. […]

PR, Not Marketing, Is Best for Entrepreneurs

  A couple of people have made concerning remarks to me recently that were so uninformed that I want to set the record straight immediately. In fact, these remarks have prodded me to be more aggressive in my mission to convince new business owners that a focus on PR, not marketing, is the correct way to put […]

Why Imperfect Actions Make the Best Stories

Harry S. Truman said that, “imperfect action is better than perfect inaction.” Most likely, he said this because he noticed that most people won’t try to do anything they think they can’t do perfectly on the first try. It’s also called “perfection paralysis.” It happens to writers a lot. It’s the leading cause of writer’s block. […]

3 Ways to Spot an Untrained Speaker

Being able to speak well in public is an acquired skill that takes years, and tons of trial and error, to master. And the quest for mastery never ends. The professionals say they’re always learning and improving, and most claim to have coaches and colleagues to keep them at the top of their game. It’s easy to spot […]

Wondering which influencers are a good fit for your business? Fiind out how to get started with influencer marketing campaigns.

By the end of 2018, 2.5-billion people are expected to have at least one social account. But how do you monetize such a significant number and make sure you target the right market? Read about the impact of artificial intelligence.

Proactively contacting prospects and customers can create a positive customer experience, provide marketing benefits like brand awareness, and even save servicing costs. Here are five ways to proactively engage prospects and customers on social media!