Whether you’re looking to attract more customers, build a fan base, make more money – or generate unprecedented awareness – being featured in digital and traditional media outlets and speaking onstage are the best ways to earn the recognition and word of mouth your message deserves.
Media exposure is a remarkable thing. But it’s not the only thing. There are loads of other ways to get your name out there, too – TEDx speaking, book writing, content marketing and developing a strong and memorable personal brand. In concert, all of these things done well is the pathway to success.
I’d love to teach you how to do all this – without hiring a PR firm or fumbling through it on your own.
I’ve spent the last 30 years as a public relations* professional, speaker, author, trainer and journalist, working with Fortune 500 companies and hundreds of small businesses, solving their two biggest problems — how to get the word out, and how to bring the leads in.
* Public relations (PR) concerns itself with creating a powerful presence and establishing meaningful relationships — through widespread exposure and effective communication — with the various people (or “publics”) upon which the success of your business depends. PR generates awareness of you, which raises the level of inquiries you receive and the size of the audience most likely to take advantage of your products or services at some point in the future.